Which term describes the lower fare category used by airlines to stimulate additional business?

Which term describes the lower fare category used by airlines to stimulate additional business?

• A. Open-jaw trip
• B. Open-skies policy
• C. Promotional fare
• D. Pitch

Answer: (C)

This item tests your understanding of airline fare terminology and how airlines use pricing to drive demand. A promotional fare is the lower-priced option airlines offer to stimulate additional business, often with limited availability and several restrictions. The idea is to attract price-sensitive travelers or fill seats that might otherwise stay empty, serving as a marketing tool to boost overall sales on certain routes, dates, or inventory.

Open-jaw trip describes an itinerary type where you fly into one city and depart from another, not a pricing category. Open-skies policy refers to international aviation agreements that influence market access and operations, not how fares are priced. Pitch relates to seating distance in the cabin, a comfort metric, not a fare.

So the term that matches “lower fare category used to stimulate additional business” is promotional fare.